AB Data

It’s Not Just Mail Volume That’s Down

As of last week, the USPS reported an overall volume decline of 32% across letters and flats. Marketing Mail alone was down 42.5%, most likely led by event marketing, hospitality marketing, and
retail. Nonprofits and other industry leaders have proposed rate reductions to help stimulate demand, but the Postal Service has no immediate plans to offer rate relief. Direct mail isn’t the only marketing channel impacted. There has been comparable declines in other advertising spending, including digital.