AB Data

Our Team

With an average tenure at A.B. Data of more than a decade, our experience, dedication and industry knowledge are unmatched. Allow us to introduce you to a few members of the team.

Bruce Arbit, Co-Managing Director

Founder and Co-Managing Director of A.B. Data, Ltd., Bruce oversees the day-to-day operations of the A.B. Data Group of companies, employing more than 250 people in the United States and Israel.

A Milwaukee native who has attended the University of Wisconsin, Bruce lived in Israel for five years. He studied at the University of Haifa and Oranim Academic College. Upon his return to the United States, he founded Arbit Books. This firm was the genesis of what soon grew into the A.B. Data Group.

Bruce is the Chairman of the Board of Integrated Mail Industries, Ltd., Asset Development Group, Inc., and Home Source One. He has also been a member of the Boards of Directors of University National Bank and State Financial Bank prior to its acquisition by Associated Bank.

Bruce is a member of the National Direct Marketing Association, the Direct Marketing Fundraising Association, and the American Association of Political Consultants.

He has been a regular delegate to the Jewish Agency for Israel (“JAFI”) Assembly, serving on its Immigration and Absorption Budget Committee. A member of the Board of Governors of JAFI since 2002, he serves on JAFI’s Olim Associations Budget Committee and on the JAFI Owned Companies Committee, Education Committee. He is a member of the JAFI Executive and chairs JAFI’s Personnel for Jewish Education subcommittee. He also serves as Co-Chairman of JAFI’s Educational Resource Development Committee, overseeing all of the agency’s shlichim (Israeli emissaries) worldwide and an annual budget of nearly $30 million.

A member of the Board of the Milwaukee Jewish Community Foundation, Bruce is also Chairman of United Israel Appeal and previously served as its Secretary. He is also the Treasurer and a former Secretary of JTA, the Jewish Telegraphic Agency, renowned as “The Global Jewish News Source.” He also serves on the boards of JDC (the American Jewish Joint Distribution Committee) and the Habonim Dror Foundation.

David Bartlett, Chief Financial Officer

David oversees the financial operations of A.B. Data, LTD.

David has more than 15 years in accounting leadership. Prior to joining A.B. Data, he served as the Chief Financial Officer and Vice President of Finance for an information technology company. His experience includes oversight of all financial aspects, including reporting, budgeting, forecasting, accounts receivable and accounts payable management, collection activities, legal support, contract review, treasury, cash management and payroll administration.

David is originally from Iowa, but has been in Wisconsin for the last 18 years. He attended Drake University in Des Moines, Iowa where he received his degree in accounting.

Katherine (Kathy) Versteegh, Senior Vice President

Nearly 24 years ago, Kathy began her career at A.B. Data in the consulting division as an Account Assistant. Since then, she has achieved success in a number of areas of the company ranging from production services and client services to business development and operational management. As the senior executive of the Data Services Division of A.B. Data, Kathy heads up the management team and oversees operations, client relationships, business development, sales, marketing, contracts, budget, security, postal affairs and more.

Kathy has a Bachelor of Arts degree in Business Administration with a Marketing emphasis from Mount Mary University in Milwaukee. A wife of 29 years with 2 children, Kathy enjoys the outdoors, spending time with family, cooking, running, biking and movies. An advocate of healthy eating and exercise, Kathy ran her first marathon in 2016. She tries to get outdoors with her family as often as possible to enjoy the sun, the parks, the beaches, and all that the city of Milwaukee has to offer.

Professionally, Kathy strives to be a thought leader and exercises a very positive outlook on the future of the print and mail industry by staying involved, informed and connected. To that end, she attends current events to stay apprised of developments within the industry. She serves side-by-side with the Milwaukee Postmaster as Industry Co-Chair on the Milwaukee Postal Customer Council. She is an active member of the Great Lakes Graphics Association and serves on the Government Affairs Committee of the DMA Nonprofit Federation helping to update the committee on Postal affairs of concern to nonprofit mailers. Kathy is also a member of the Postmaster General’s Mailers’ Technical Advisory Committee (MTAC) where she represents the DMA Nonprofit Federation.

Deb Rouse, Vice President of Operations Technology

With more than 20 years of industry experience, Deb has been a leader in all matters relating to technology in the Data Services Division at A.B. Data for more than 18 years. She is a member of the division’s management team. From her programming and development expertise to her data management and software knowledge, Deb is without a doubt a valued member of the team.

Deb studied Business Administration at UW-Platteville and the Programmer/Analyst program at MATC. She is also a member of the Milwaukee Postal Customer Council, the Great Lakes Graphics Association and the Data & Marketing Association.

Deb is a total sports nut. Her interests outside of work include spending time with family, gaming, cooking, reading, traveling and watching football, baseball and hockey. She attends several sporting events each year. Deb loves all kinds of music and regularly attends concerts as well as the largest music festival in the world, Summerfest, several times each year.

Fred Schulze, Vice President of Sales & Marketing

With 35 years of varied industry experience with an emphasis in sales and marketing, strategic planning and customer care. Fred is a forward thinking, transparent leader with a positive attitude, who believes in a collaborative, empowered team approach to exceeding expectations. He welcomes the challenges that come with leading and managing diverse teams to consistently deliver innovative marketing communication solutions engineered to help our clients achieve their goals.

Fred is an active member of Great Lakes Graphics Association, Association of National Advertisers, Madison Postal Customer Council, and currently serves as the Milwaukee Postal Customer Council Industry Co-Chair.

Married to wife Toni for 34 years, together they have 2 adult sons and a granddaughter. Fred’s a big Wisconsin sports fan he’s a season ticket holder for University of Wisconsin Badger Football and Green Bay Packer Football. In his spare time he enjoys spending time with family, Milwaukee Brewer Baseball, Milwaukee Bucks Basketball, bowling, golf, music, politics, reading and travel. He’s the Winona State University bowling coach. However Fred’s biggest passion is fishing-He’s an avid Muskie fisherman. He’s won one tournament and finished second in another. Fred sits on the board of Capital City Muskies Inc. and is involved with Mark Osiecki’s Casting for Kids Musky Tournament to benefit The American Family Children’s Hospital/Carbone Center.

Gerald (Jerry) McKenna, Variable Data and Digital Print Operations Manager

Jerry has more than 25 years in the print and mail industry, and this happens to be his second tour at A.B. Data. Way back in the early 90’s, Jerry managed our variable data layout programming department. Today, he is a member of the Data Services Division management team and leads our variable data and digital print operations.

In his spare time, Jerry loves spending time with his two daughters. He’s an avid golfer, enjoys fishing and exercising his green thumb in the garden. Jerry attended MATC and is a member of the Great Lakes Graphics Association.

David Norman, Client Services Manager

David has nearly 30 years in the industry. More than 10 of those years have been spent with A.B. Data. A graduate of Marquette University, Dave loves spending time with his wife and 2 children and playing sports and board games.

As manager of Client Services, David is responsible for establishing and cultivating positive, lasting relationships with our clients. His thorough understanding our services helps A.B. Data and our clients identify opportunities for growth and efficiency within our organizations.

David is actively involved in process improvement. A master at identifying potential issues before they become problems, David is always looking for ways to enhance our service to our clients.

Robin Cohen, Senior Account Director, Business Development Specialist

Robin joined A.B. Data in 2011, bringing with her a breath of knowledge and expertise in statement and transactional print project management. She has a variety of experience in graphic arts production, sales, project management, production trafficking, and contract management.

Robin attended the Onondaga Community College in New York. She is a member of the Milwaukee Postal Customer Council, Great Lakes Graphics Association, Democratic National Committee, and the National Organization for Women. She is a Minister of the Universal Life Church and wedding Officiate.

Robin loves dogs. In her free time, she enjoys spending time with her fur baby, Kiko. Robin is a creative soul and loves jewelry making, painting, theater and antiques. Social gatherings and events are also among her favorite activities.

Noemi E. Gallegos, Account Manager, BCC Team Lead

Noemi has 6 years experience in the printing industry. She joined A.B. Data in 2014 and has earned two promotions in three short years, quickly proving her exceptional value to the A.B. Data team. Today, Noemi leads our BCC (Business Critical Communications) team, insuring that we deliver statements, bills and compliance documents for our clients accurately and cost-effectively in a secure environment, on time, every time.

Noemi has a Bachelor of Arts degree in English from Alverno College in Milwaukee, Wisconsin. She enjoys indoor and outdoor activities including cooking and kayaking and is fluent in English and Spanish. She uses her bilingual skills to help in the community, including as a Bilingual Election Inspector for the City of Milwaukee Election Commission.