AB Data

Michelle MacGillivray Joins ABD Direct

ABD Direct hires Michelle MacGillivray as Senior Strategist to Serve the Nonprofit Community on the West Coast

Milwaukee, WI – July 8, 2020 – ABD Direct, a Division of A.B. Data, Ltd., hired Michelle MacGillivray as Senior Strategist. MacGillivray will help to advance the division’s commitment to attracting and serving new direct response clients, including on the West Coast which is home to a thriving nonprofit community.

MacGillivray brings with her 20 years’ experience as a global meeting, incentive, and event planner. With a wide array of budgeting, project planning and marketing skills, MacGillivray will manage new clients’ programs and deliver strategic planning and implementation of mid-level donor programs for nonprofit charitable organizations.

“We are eager to tap Michelle’s experience with incentive programs and continue building on our vision of strengthening our position as a leader in integrated direct response fundraising,” noted Joe Manes, Senior Vice President of ABD Direct.

Founded in 1981 and led by Co-Managing Directors Bruce Arbit and Chuck Pruitt, A.B. Data provides integrated fundraising campaign strategy, data-driven print and digital communications solutions, innovative and reliable class action administration, and professional list brokerage and management services. A.B. Data serves clients in several verticals including nonprofit, political, financial services, health care, legal, government, and other national B2B and B2C markets. A.B. Data employs more than 275 people at headquarters in Milwaukee, Wisconsin and offices in Washington D.C., New York, Florida, California and Tel Aviv, Israel.

For more information or help with an upcoming campaign or campaign strategy, today!