AB Data

How USPS Is Digitizing Direct Mail With Informed Delivery

From AdExchanger
By Sarah Sluis

Over 20 million households have signed up for the USPS’s Informed Delivery. First launched in 2017 after a few years of pilot testing, the service now adds 200,000 new households a week.

Informed Delivery offers brands sending direct mail the option to replace the scanned image of their mailer with a cleaner, digitally uploaded mail piece, along with a link to “learn more.” The service is free.

Over 6,000 brands have run more than 31,000 campaigns using Informed Delivery.

Innovation like Informed Delivery keeps direct mail feeling fresh. But the marketing channel also demonstrably works, which is driving investment overall.

Read More or for help with your direct marketing and Informed Delivery campaigns.