Engage your audience, enhance customer loyalty, increase your response rate, and bridge the gap between your print and online direct marketing efforts by integrating digital marketing solutions such as mobile barcodes, Personalized URLs (PURLs), and email into your direct marketing program.
In addition to professional print and mail solutions, A.B. Data can help you enhance your direct marketing efforts with these digital marketing solutions.
Mobile Barcodes – More and more people are using smartphones that can scan a mobile barcode to perform an action that will enhance your direct marketing efforts. Incorporating mobile barcodes in your direct mail campaign will open up all kinds of opportunities for you to guide your audience down a strategically mapped out path to campaign success. They can scan the barcode to watch a video, visit a website, receive a text message, or call a phone number. It’s easy to see the value this technology can bring to your campaign efforts. And with A.B. Data’s variable data print technologies, it is easy to include a mobile barcode in your next direct mail campaign.
PURLs and Microsites – Personalized URLs, or PURLs, are another very effective way to increase results of your direct marketing campaign. They give your audience a unique, personalized microsite or landing page of their very own. Guided by your direct mail piece, your audience will find a campaign-branded site that will allow you to engage them in several different activities such as take a survey, perform a transaction, pick up a coupon, fill out an application, watch a video or podcast, read a whitepaper, sign up to receive your newsletter…the possibilities are limitless. Once the action is completed, an email can be generated to confirm a request or thank your audience for visiting. And the whole time, information is being captured in a database behind the scenes, providing you with valuable information about your campaign along the way. PURLs are a valuable tool to have in your direct marketing arsenal if increased and measurable results are your goal.
Email – Experienced direct marketers know that a multi-channel, integrated approach to marketing is key to achieving campaign success. Email is part of that success. A.B. Data provides B2B and B2C email list services including email deployment for your acquisition or prospecting needs. We can also have our experts work with you to design and deploy email as part of your house file direct marketing efforts. Email list enhancement, hygiene and validation services will help you achieve even greater value from your customer database. Coupled with print and mail, email can provide the boost your campaign needs.
SMS Text Messaging – SMS (Short Message Service) or text messaging is a very cost-effective marketing strategy that allows you to send short text messages of up to 160 characters to your target audience in a snap. And since 95% of all text messages are read, you will be sure to increase campaign success with the addition of this communication channel.
Online Display Advertising – Incorporate online display advertising in your marketing mix and complete your branding circle. Online display ads help to remind your target market what problem your product or service solves. They enhance the creditability of your brand and even zero in on your market by geographic location. Leverage what you know about your target demographics with display ads designed to entice them or grab their attention. Get your ads featured on relevant sites along side other relevant content and increase the likelihood of getting noticed or clicked. Get feedback from your ads in near real time. Reduce your marketing spend, and take advantage of A/B testing to hone in on the best multi-channel marketing strategy ever.