Category: Inspired Insights
The Case for Combining Direct Mail and Influencer Marketing
From ANA.net Influencer marketing has redefined the way companies drive awareness of their business. Leveraging brand messaging, endorsements, or product placements from industry icons in direct mail campaigns can help companies further capture consumer attention when and where it matters. Here’s how brands can leverage today’s top direct mail innovations and tactics to help make […]
New Content Platform
From LeadingPRINT LeadingPRINT is the new content platform from the Association for PRINT Technologies that shares entrepreneurial stories, expert advice, and strategic-based content. LeadingPrint is about looking forward. They recently sat down with A.B. Data’s very own Katherine Versteegh, Senior Vice President and Summer Gould, President at Eye/Commto to discuss the future of direct mail. […]
From LinkedIn News
Check out this snapshot of workers’ sentiments about their job security, finances and career outlook. Confidence among senior leaders (VP+) in the U.S. has steadily increased since April, while confidence among individual workforce contributors has remained unchanged. Read More
Leadership In The Time Of COVID-19
From Forbes.com Mark Nevins, Contributor The reality of life post-COVID-19 has not fully sunk in yet, and its consequences for our businesses, organizations, economy, and society will play out over the rest of 2020 and beyond. Right now, we really need sober, smart, values-driven, and focused leadership. Remember the old adage, “Crisis does not build […]
Seven Of The Top Leadership Skills For 2020
From Forbes.com By Maureen Metcalf Technology, innovation, and geopolitical change are accelerating the need for U.S. companies to get (or stay) ahead of the competition. But for companies to fully evolve, attract the best people, and produce the best products and services, their leaders must evolve too. Leaders who don’t keep up will slowly be […]
Your Data Is Useless If You Don’t Have a Management Strategy
Entrepreneur.com Have you defined your data governance strategy and implemented operating procedures, rules and standards that are followed daily by everyone creating, managing, analyzing and processing data across your organization? When speaking of the data revolution, bold, interactive dashboards with eye-opening insights come to mind. Behind those colorful charts is a solid data governance system. […]
Seven Of The Top Leadership Skills For 2020
By Maureen Metcalf Forbes Councils Member Technology, innovation, and geopolitical change are accelerating the need for U.S. companies to get (or stay) ahead of the competition. But for companies to fully evolve, attract the best people, and produce the best products and services, their leaders must evolve too. Leaders who don’t keep up will slowly […]
Measuring The Impact Of Leadership Development: Getting Back To Basics
Written by Larry Clark for Harvard Business Publishing. Find original article here. In the 60-plus years since Donald Kirkpatrick published his landmark dissertation on the four levels of learning evaluation, there is still great debate about our ability to measure the impact of leadership development. The debate is understandable—it’s much easier to measure things with […]
Five Ways To Activate Leadership Potential In Your People
As leaders, most of us would like to imagine that we have all the answers. But we’re constantly faced with new and disruptive challenges that we have no idea how to solve. As we turn to our teams to help us develop innovative solutions, there’s nothing more disappointing than seeing them come back to you […]