AB Data

Category: Industry Update

USPS Study Shows How Digital Integration Helps Direct Mail Deliver

FORWARD By Christopher Karpenko Today’s consumer-driven marketing requires a new level of sophistication to meet customers at the right moment on the right channel. With dynamic direct mail, companies can combine the memorability and reach of direct mail with the precision of digital intelligence to push their customers – and business – forward. Read More

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UPDATE: Informed Delivery Rules Changed

Three major changes were announced to the Informed Delivery program. Not the promotion, but the basic ongoing ID program. The changes were sort of slipped into the terms and conditions and mentioned during the last MTAC User Group 12 call. MTAC is the Postmaster General’s Mailer’s Technical Advisory Committee, and User Group 12 is the […]

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Direct Mail Marketing Can Be a Pleasure, Not Just a Workhorse

Written by Summer Gould for Target Marketing Magazine Find original article here. Most marketers look at direct mail marketing as a must-do in their marketing mix; but really, direct mail can be fabulous with the right strategy. If you have been using direct mail for a long time, you may have reached the point where […]

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Global printing market to top $980 billion by 2018

The global printing industry is forecast to reach $980 billion by 2018, driven by growth in packaging and labels, rather than graphic applications, and digital rather than analogue printing, according to a new market report by Smithers Pira. The Future of Global Printing to 2018 provides a detailed five year forecast of the global printing […]

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