AB Data

Archive: December 2018

Mailers Technical Advisory Committee (MTAC) February 26-28, 2019 | Washington, DC

The Postmaster General’s Mailers’ Technical Advisory Committee (MTAC) is a venue for the United States Postal Service (Postal Service) to share technical information with mailers, and to receive their advice and recommendations on matters concerning mail-related products and services, in order to enhance customer value and expand the use of these products and services for […]

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2019 Washington Nonprofit Conference February 13-15, 2019 | Washington, DC

Join us and hundreds of fundraising and marketing professionals at the Washington Nonprofit Conference, a two-day event where you will exchange innovative marketing and fundraising ideas, generate insightful solutions and think creatively to help you make the relationship with your donors even stronger.

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Making Informed Visibility Work for You

Written by Nancy Garrison and Anne Skroch for Mailing Systems Technology Find original article here. Unlike legacy IMb Tracing, which only provided piece tracking for subscribers, the U.S. Postal Service’s Informed Visibility (IV) makes a variety of data available from a single system to everyone in the supply chain. It provides visibility to the movement […]

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Measuring The Impact Of Leadership Development: Getting Back To Basics

Written by Larry Clark for Harvard Business Publishing. Find original article here. In the 60-plus years since Donald Kirkpatrick published his landmark dissertation on the four levels of learning evaluation, there is still great debate about our ability to measure the impact of leadership development. The debate is understandable—it’s much easier to measure things with […]

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Direct Mail Marketing Can Be a Pleasure, Not Just a Workhorse

Written by Summer Gould for Target Marketing Magazine Find original article here. Most marketers look at direct mail marketing as a must-do in their marketing mix; but really, direct mail can be fabulous with the right strategy. If you have been using direct mail for a long time, you may have reached the point where […]

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