Category: Industry Update
Mail delivery is getting better – a lot better!
Here’s a graph we’re happy to share – the average delivery days for First-Class Mail as reported by our mail tracking partner. It’s no secret the Postal Service has been struggling and had a rough December and early January, but this most recent update shows a solid return to pre-COVID delivery times for presorted First-Class […]
MAIL SPOKEN HERE
Dec 2020 Important News & Information from USPS Headquarters-Industry Engagement & Outreach Team From USPS IndustryAlert Mail Spoken Here December 30, 2020 Mail Spoken Here is your source for Important News and Information. Please enjoy the attached December issue of Mail Spoken Here. This USPS Industry Engagement & Outreach newsletter summarizes recent postal news and […]
Market Dominant and International Competitive
From OMG Mail: The Journal of Communication Distribution Steven Phelps, Manager of Regulatory Reporting and Cost Analysis, United States Postal Service recently provided an overview of Market Dominant and International Competitive regarding upcoming Postage rate hikes. Read More
The Secret to Advertising During a Crisis? Keeping the Data Close
From ANA The COVID-19 pandemic upended society virtually overnight. People’s behavior, physical activity, work environment, and economic circumstances have shifted as a result of the various lockdowns that took place throughout the world earlier this year. This has sparked significant challenges for marketers, many of whom are now faced with digitally transforming their brands years […]
California Consumer Privacy Act
From ANA.net Should you wait for the California Consumer Privacy Act regulations to be final before doing any further work? Is it worth the additional effort now, considering a new California ballot initiative is going to change the law anyway? Experts from SafeGuard Privacy answer marketer’s two most-frequently asked questions about the California Privacy Act. […]
SGIA, NAPCO Media, PIA and Its Affiliates, Come Together to Launch Dedicated COVID-19 Resource Channel
From PrintingImpressions March 31, 2020 SGIA, NAPCO Media, and Printing Industries of America (PIA) and its affiliates, have joined forces to launch a powerful resource channel dedicated to providing the printing and graphic communications industry with up-to-the-minute news and resources on COVID-19 and how to navigate the latest information about the pandemic. The COVID-19 Resource […]
How USPS Is Digitizing Direct Mail With Informed Delivery
From AdExchanger By Sarah Sluis Over 20 million households have signed up for the USPS’s Informed Delivery. First launched in 2017 after a few years of pilot testing, the service now adds 200,000 new households a week. Informed Delivery offers brands sending direct mail the option to replace the scanned image of their mailer with […]
USPS Study Shows How Digital Integration Helps Direct Mail Deliver
FORWARD By Christopher Karpenko Today’s consumer-driven marketing requires a new level of sophistication to meet customers at the right moment on the right channel. With dynamic direct mail, companies can combine the memorability and reach of direct mail with the precision of digital intelligence to push their customers – and business – forward. Read More
UPDATE: Informed Delivery Rules Changed
Three major changes were announced to the Informed Delivery program. Not the promotion, but the basic ongoing ID program. The changes were sort of slipped into the terms and conditions and mentioned during the last MTAC User Group 12 call. MTAC is the Postmaster General’s Mailer’s Technical Advisory Committee, and User Group 12 is the […]
Direct Mail Marketing Can Be a Pleasure, Not Just a Workhorse
Written by Summer Gould for Target Marketing Magazine Find original article here. Most marketers look at direct mail marketing as a must-do in their marketing mix; but really, direct mail can be fabulous with the right strategy. If you have been using direct mail for a long time, you may have reached the point where […]